🔒 Player Data Protection

Privacy Policy Live22 – Personal Data Protection for Malaysia Players

At Live22, your privacy is not merely a regulation we comply with — it is a commitment we uphold. This Policy clearly explains how we collect, use, store, and protect every piece of information you entrust to us.

Last Updated: 1 January 2026

How Live22 Protecting Your Data

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SSL Encryption

256-bit SSL encryption protects all data transmitted and received on the platform.

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No Data Selling

Your information is not sold or shared with any third party for commercial purposes.

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Explicit Consent

We only collect data with explicit consent and for clearly stated purposes.

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Data Collection Limits

We only collect data that is strictly necessary for the stated purposes.

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Limited Retention

Data is retained only for as long as required by law or operations.

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Right to Erasure

You have the right to request the deletion of your personal data at any time.

1 Introduction

Live22 (referred to as "we", "our platform", or "Live22") takes our responsibility to protect every user's privacy seriously. This Privacy Policy explains in detail how we handle the personal information you provide to us — whether during registration, daily use, or in communications with our team.

This Policy applies to all users of the Live22 including website visitors, registered members, and users of our mobile app. By using our services, you agree to the practices described in this Privacy Policy.

We uphold the principle that your data belongs to you. We are only a responsible temporary custodian, not the owner of that information.

2 Personal Data We Collect

Live22 collects various types of information to provide services that are safe, efficient, and compliant with legal requirements. The following are the categories of data we collect:

Data Category Data Examples Primary Purpose
Personal Identity Full name, date of birth, MyKad number, gender Identity verification (KYC), legal compliance
Contact Information Email address, phone number, home address Communications, account verification, customer support
Financial Data Bank account number, bank name, transaction records Deposit and withdrawal processing
Usage Data Game history, session times, game preferences Service improvement, personalised recommendations
Technical Data IP address, device type, web browser, operating system Security, fraud detection, platform performance
Communications Data Chat records, support emails, complaints Customer support, complaint resolution, audit records

We follow the principle of data minimisation — only data that is strictly necessary for the stated purpose will be collected. We do not collect sensitive data such as medical information or religious beliefs.

3 How We Collect Your Data

Your personal data is collected through the following methods:

Information You Provide Directly

  • Account registration form — name, email, phone number, date of birth.
  • KYC verification process — MyKad copy, proof of address, supporting documents.
  • Payment information provided during the first deposit process.
  • Communications with our customer support team.
  • Feedback or surveys you voluntarily participate in.

Automatically Collected Information

  • Technical data from your device and web browser when accessing the platform.
  • Gaming activity records, session times, and betting history.
  • Financial transaction records made within the platform.
  • Information on cookies and tracking technologies used on the platform.

All data collection methods we use are transparent and protected by strict security controls. You may request information about the data we have collected about you at any time.

4 How We Use Your Data

Live22 uses collected data solely for lawful, stated purposes. We will not use your data for any other purpose without first obtaining your renewed consent.

  • Account Management: Create, verify, and manage your account securely, including the login process and two-factor authentication.
  • Transaction Processing: Process deposits, withdrawals, and any other financial transactions quickly and accurately.
  • Legal Compliance: Meet KYC requirements, anti-money laundering (AML) obligations, and reporting requirements mandated by the relevant authorities.
  • Fraud Prevention: Identify and block fraudulent activity, account abuse, or any security threats.
  • Service Improvement: Analyse usage patterns to improve the user experience, platform performance, and service quality.
  • Service Communications: Send important notices regarding your account, changes to terms, or security updates.
  • Customer Support: Enables our support team to provide fast and accurate assistance whenever you need it.

5 Data Sharing and Disclosure

Live22 does not sell, rent, or trade your personal data to any third party for commercial purposes. However, in certain limited situations, your data may be shared with the following parties:

  • Payment Service Providers: Transaction information is shared with the payment processors we use — however, only the information necessary to complete the transaction.
  • Regulatory Authority: When required by law, court order, or directive from a competent authority, we will disclose the necessary information.
  • Technology Partners: Technical service providers who help us operate the platform, including cloud and analytics services, subject to strict confidentiality agreements.
  • Regulatory Body: Licensed bodies and industry regulators overseeing our operations may receive required audit or compliance reports.

All third parties who receive your data from us are bound by strict data protection agreements and are required to meet the same or higher security standards as ours.

6 Data Security

We invest seriously in data security infrastructure to ensure your information is always protected. Our security measures include:

  • 256-bit SSL Encryption: All data transmitted between your device and our servers Live22 encrypted using the latest TLS/SSL protocols.
  • Data-at-Rest Encryption: Sensitive data such as financial information and identity documents are stored in encrypted format within our databases.
  • Strict Access Controls: Only staff with a legitimate operational need are permitted to access user data, and every access is logged for audit purposes.
  • 24/7 Monitoring: Security monitoring systems operate around the clock to detect and respond to any threats promptly.
  • Penetration Testing: We conduct regular security audits by independent cybersecurity experts to identify and address any vulnerabilities.
  • Two-Factor Authentication: User accounts are protected by a 2FA system to prevent unauthorized access.

While we employ industry-best security measures, no digital security system is 100% guaranteed. We encourage you to take your own precautions as well, such as using a strong password and not sharing your login credentials.

7 Cookies and Tracking Technologies

Platform Live22 uses cookies and similar tracking technologies to enhance the user experience, analyse platform usage, and ensure security functions operate correctly.

Types of Cookies We Use

  • Essential Cookies: Required for core platform functions such as login sessions, language preferences, and security. These cookies cannot be disabled without affecting platform functionality.
  • Performance Cookies: Helps us understand how users interact with the platform for continuous improvement.
  • Functional Cookies: Save your preferences such as display settings and game preferences for a more personalised experience.
  • Analytics Cookies: Collect statistical information about platform usage in a form that does not identify individuals.

You can manage your cookie settings through your web browser at any time. Please note, however, that disabling certain cookies may affect the functionality or user experience of the platform.

8 Your Rights as a User

You have certain rights regarding your personal data held by Live22. We respect and facilitate the exercise of these rights:

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Right of Access

You have the right to request a copy of the personal data we hold about you in a readable format.

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Right to Rectification

You have the right to request the correction of any inaccurate or incomplete personal data.

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Right to Erasure

You may request the deletion of your personal data subject to applicable legal requirements.

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Right to Object

You have the right to object to the processing of your data for specific purposes such as direct marketing.

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Right to Portability

You have the right to receive your data in a structured format that can be transferred to another provider.

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Right to Restriction

You may request that we restrict the processing of your data in certain situations as defined by law.

To exercise any of the above rights, contact our privacy team at [email protected]. We will process your request within 30 business days of receipt.

9 Data Retention Period

Live22 retains your personal data only for as long as necessary to fulfil the purpose of collection or as required by applicable law:

  • Active Account Data: Retained for the duration your account is active and for a specified period after account closure to meet audit requirements.
  • Financial Transaction Records: Retained for a minimum of 7 years in accordance with applicable financial and tax legal requirements.
  • KYC Documents: Retained for the period mandated by applicable anti-money laundering laws.
  • Communication Logs: Chat records and support emails are retained for 2 years from the date of last communication.
  • Analytics Data: Non-identifiable usage data is retained for a maximum of 3 years for trend analysis purposes.

When data is no longer needed, it will be securely deleted or anonymized using procedures that ensure the data cannot be recovered.

10 Links to Third-Party Sites

Platform Live22 may from time to time contain links to third-party websites or services. Please note that this Privacy Policy applies only to the Live22 only.

We are not responsible for the privacy practices, content, or security of third-party websites. We encourage you to read the privacy policy of every website you visit before providing any personal information.

The presence of links to external websites on our platform does not imply that we endorse or guarantee the security of those websites. Please exercise caution when browsing any external sites.

11 Changes to This Privacy Policy

Live22 reserves the right to update or modify this Privacy Policy from time to time to reflect changes in our practices, new legal requirements, or improvements to our services.

Any material changes will be communicated to you via an in-platform notice, an email to your registered address, or an announcement on our website. We encourage you to review this page periodically to stay informed of the latest privacy policy governing your use of our platform.

Ongoing platform usage Live22 after any changes to this Privacy Policy take effect will be considered acceptance of the updated policy.

12 Contact Us Regarding Privacy

If you have any questions, concerns, or wish to exercise your rights regarding personal data, please contact our Data Privacy Officer through the following channels:

  • Privacy-Specific Email: [email protected] — for all enquiries related to personal data protection.
  • General Support Email: [email protected] — for general enquiries and service complaints.
  • Live Chat: Directly within the platform or app Live22 — for immediate 24/7 assistance.

We are committed to responding to all privacy-related enquiries within 14 business days. For more complex requests such as data transfers or account deletion, processing may take up to 30 business days.

We value your trust and are committed to handling every privacy enquiry carefully, respectfully, and as promptly as possible.

Questions About Privacy at live22

No, absolutely not. live22 has never and will never sell, rent, or trade users' personal data to any third party for commercial purposes. Your data is only shared in the limited situations outlined in this Privacy Policy — namely with payment service providers that process your transactions, and with authorities when required by law. In both cases, only the minimum necessary information will be shared.

You may submit a data access request by contacting us via email at [email protected] with the subject line "Personal Data Access Request". Include your full name and the email address registered to your Live22 account. We will process your request within 14 business days and deliver a data report in a readable format. Identity verification may be required before data is released to ensure the security of your information.

When you close your Live22 account, most of your personal data will be anonymized within 30 days. However, certain data must be retained for periods stipulated by law — for example, financial transaction records must be kept for a minimum of 7 years in accordance with applicable legal requirements. Data retained for this purpose will not be used for any other reason and will be deleted once the mandatory retention period ends.

Yes, the security of your financial information is our top priority. live22 uses 256-bit SSL encryption to protect all data in transit. Your payment information is processed by licensed payment processors that comply with PCI DSS (Payment Card Industry Data Security Standard). We do not store full card details on our servers — only a secure token that cannot be used for any other transaction.

Your Data Is Safe with Live22

Join over 500,000 Malaysian players who trust Live22 — a digital entertainment platform with uncompromising data security and privacy.

For adults aged 18 and above only. Play responsibly.

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